Museum Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Museum Marketing - Assignment Example The primary role here is to correlate people and material things, so that the museum becomes an important site for the development of new forms of experience, memory and knowledge. As a transport museum, Coventry boasts of the largest arrays in its display of road transport mediums, cars, commercial vehicles and buses, apart from motorbikes and cycles. Through its plethora of galleries like the Introductory Gallery, Landmarques and Boomtime Boomtwon, among many others, this museum has the scope to tap markets other than automobile lovers. This can be done by adopting a certain level of media culture and displaying its millions of archive and ephemera objects in a way that appeal to the sensibilities of even the most average person by showcasing trends like now and ten as well as others like tours that involve no instructions. Set in the place where British automobile and transport was born, this museum displays collectibles that are mostly from a personal collection or gifts apart from the purchased items. (www.transport-museum.com) Having traced the journey from denial to discovery (Rentschler, 2002), museum marketing depends largely on presenting facts in a way that grab interest and offer experiences that most cultural industry based organizations would term as marketing orientation. With a new emphasis on skills and market presence, there is now a concerted effort towards driving resources to create museum visibility in the most unusual places. In thus regard, marketing activities concerning a museum seek to promote a ceratin sense of intrinsic values that will offer motivation to the most unlikely individuals as far as transport and automobiles are concerned, and turn them into visitors. This paper will study the methodology which can be adopted to increase the audience base and market the museum effectively. Coventry has a 303, 475 strong population (www.wikipedia.com) Apart from this, it is strategically situated between the Midlands and Birmingham with a proximity to London. Considering the fact that the Coventry has a large influence from the Midlands, owing to the fact that this is where Britain's tryst with transport really began, it is imperative for the museum's marketing managers to identify the niche crowd that subscribes to the concept of ethnicity, as the Midlands have a large variation in their population in terms of Asian and other communities. This has strong implications towards further research to find out the level of visitation to the museum. The museum is also in dire need of a complete refurnishing plan. This is owing to the problem that it does not, in its present form, cater to the sensibilities of emerging lifetsyle profiles as well as interest areas. Since the 1990s, museums including the Coventry, have seen a surge in studies revolving around experience of visitors and motivation. This laid the foundation for audience research (Doering, 1999; Thyne, 2001) as well as visitor learning (McManus, 1993). It was found that will factors like more upmarket ways that contribute to overall segmentation. These may include profiles that make statements about one's lifestyle or other such factors. (Todd and Lawson, 2001). The focus of museums has also come to include the area of multicultural audience studies, in a bid to include visitors from various walks of life. In this case, my